Indie theater is in trouble.
Competition has made us lose our way.
We’re trying to look like big budget off-Broadway or even Broadway shows with high priced tickets and unnecessary production costs. We’ve gone from trying to please an audience to trying to please industry to trying to please each other.
We’re starting to lose our art and heart!
News organizations are suffering just the same. They need advertising dollars to stay alive, so they cater to those with strong ad budgets. Historically, that’s not us. So, they don’t care about us.
Reviewers need their own brand of visibility, so they will opt out of most shows that don’t have strong visibility. So, they don’t care about us.
They ALL don’t care about the 99 seaters…
The clever solo shows…
The limited run cabarets…
The experimental pieces…
SO, THEY DON’T CARE ABOUT US BECAUSE TO [MOST OF] THEM …
WE. ARE. NOT. NEWS.
It was tough to play in their universe before the pandemic, now it’s impossible.
We need to make a universe of our own.
We need a paradigm shift.
Jay Michaels Communications uses the term visibility and not publicity because THAT is what it’s doing. Creating visibility … making YOU seen.
Take a moment and think about a company or producer you worked with last year … the year before … the year before that. Where are they? Are they still around? If they’re not, why? If it’s yes, how do you know? Did you have to google them because you’ve heard nothing?
In the broad arts scheme … you’re not visible.
Now think about how many people – other than you – remember your shows/films after they’re done? What do you have to prove its (and your) existence?
If a tree falls in the forest and there’s no one there to hear it, does it make a sound?
NO.
The famed RULE OF THREES no longer applies … it’s now THE RULE OF SEVENS. This means that YOU/YOUR SHOW need to be seen SEVEN TIMES before people acknowledge its … or YOUR presence.
“Well, we artists know the value of our art,” I hear you say. Do we?
How many actors have left your show because they got ANYTHING that paid a dollar more.
Broadway is begging audiences to come back. They can afford to place enough adverts to do so.
How long before indie theater and off-off Broadway disappear completely.
How long before indie films are priced out of existence.
How long before self-published works are completely buried in the Amazon graveyard.
One problem is US!
We went from TRYING to please our audience to TRYING to please industry to TRYING to please ourselves. We do this by TRYING to make our indie works look like Broadway or studio films. We are TRYING to get into their playground, TRYING to share their visibility, TRYING to get their space in newspapers and sites.
Let’s stop TRYING to fit in to their world and take command of our own.
JMGC is more than a press firm or production consultation organization … it’s a Paradigm Shift
https://www.youtube.com/c/JMCChanneli
History is NOT written by the winners, its written by their press agents
The mission of Jay Michaels Global Communications and its media partners is to be central locations for independent theater and film. While most filmmakers and playmakers have their own YouTube channel or comparable social media platforms, Channel i can serve as a central connecting location, enhancing marketing, promotion, industry visibility, and networking.
IN-HOUSE VISIBILITY … GUARENTEED
JMGC provides you with
- E-PRESS KITS (content & design coordination)
- This goes beyond your show. The kits can be created to solicit finds for future productions, create awareness of an impending run or promote a current or announced run.
- ADVERT BROKERING
- JMGC has relationships with numerous arts advertisers so you can work with advert marketing departments without the hassle.
- INFLUENCER MARKETING (all social media platforms)
- JMGC connects with some of the most powerful and ambitious voices in arts influencer marketing.
- BRAND AND IMAGE CONSULTATION (play, artist, and company)
- JMGC will help you position your company, your show, and YOU in just the right way to create the maximum level of visibility and attraction to the proper audience for you.
- MULTIPLE PRESS RELEASE SENDINGS (all-inclusive and target marketing)
- The rule of sevens means at least that many missives will circulate.
- EVENT & PRODUCTION CONSULTATION
- Turn your stage reading into an event; turn your opening night into a gala; keep the FUN in FUNdraising.
- INTERVIEWS (Video Program, Podcast, Online)
- The best way to create visibility for your show is to create visibility for your team, turning them into ambassadors of the production.
- AUDIENCE DEVELOPMENT
- Who watching? Who should be watching?
- DESIGN CAPABILITIES
- JMGC has help turn a title into a type treatment and enhance the “look” of your campaign
- FULL SOCIAL MEDIA (10 diverse platforms)
- Hashtags, slogans, links, jpgs, the possibilities are endless and usually free!
- REVIEWS
- Enter history.
- ARTIST REPRESENTATION
- Need an “office” to submit your work to grant organizations, theatres, festivals, and publishers?
These services can be part of a full campaign or ala carte.
ALL FEES ARE NEGOTIABLE.
JMGC works on a sliding scale with all promotional packages designed to assist in getting you everything from exposure to portfolio, networking, investors & donors, reviews, and distribution.
Thanks to an elite group of media partners, JMGC assures your scene will be seen!
CHANNEL I ON YOUTUBE gives you opportunities for video interviews; commercials, even entire productions housed on a fully accessible channel for all to see., Yes, everyone has their own channel, but the cross-promotional opportunities associated with Channel I are priceless.
STAGE WHISPER PODCAST is the #1 Podcast for indie arts and artists, hosted by theatre professionals Andrew Cortes and Hope Bird, and they joyously give a platform to a diverse group of artists in the theatre and allows them to share their thoughts and dreams with a vast and exuberant listener base.
NEXT STAGE PRESS – Gene Kato’s powerhouse publishing firm has opened the door to countless playwrights to share their great works in an accessible and optionable format. Ge your show seen around the world.
FIVE STAR ARTS JOURNALS – Natasha Dawsen-Trent had a dream over two decades ago to start a cyber think-tank of peers in the arts and entertainment industries to write about and review works that might normally go unseen. Thousands of interviews and reviews have come across her vast array of websites and blogs including ArtsIndependent.com, Word4Culture.com; DramaQueensReviews.com, OuterStage.com; Showtones.com; ArtsWrites.com; InDfilm.studio; and recently Artium Omni-Omni, a site dedicated to international artists and multi-hyphenate professionals.
MUSIC MAKERS NEW YORK – NY’s preeminent recording and rehearsal studio located in Midtown Manhattan recently opened its doors to JMGC clients offering accessibility and enticing discounts helping in the creation process by offering prime space.
Please feel free to contact a representative at 347-497-4814 about how JMGC can help you as an artist. There is no commitment to simply calling and talking about it.
HOW MANY CALLS DO YOU HAVE TO MAKE TO ARRANGE AN ENTIRE PRODUCTION OR PROMOTE YOUR FILM?
Just one.
347-497-4814
FAQs
What good is all this internal stuff?
In promoting your work, this “internal stuff” simply comes up in search engines as promotion. It increases your internet footprint and the visibility of your production. That reviewer/producer/agent/manager/backer might Google you before deciding to attend your show. What will they find? With JMGC, we offer a GUARENTEE of what they’ll find.
Great. I would like them to say I’m brilliant.
What our peer reviewers will do is provide HONEST COVERAGE about you and your show. Clear articles and interviews and honest reviews. We offer reviews, not compliments.
I can do this all by myself, y’know.
Yup, you can, and do it well. Now ask yourself, what are you NOT doing while you’re promoting you show? Maybe you’re not giving direction, performance, or writing the time it needs because you’re writing releases and making phone calls to places that we already know … AND KNOW US??
I’m broke.
This is the arts … we know that. JMGC works on a SLIDING SCALE and can provide a campaign to fit your budget. Just ask. That part is free.
CALL FOR A FREE CONSULTATION: 347-497-4814
Well, I believe that my play/my film is something the New York Times will surely want to hear about because of its unique subject matter or the story behind its creation or the fact that we have an actor that was once in something that …
Great. Give them a call. Let us know how that goes for you. If they don’t pick up the phone, call us… we will.
I have 1, 6, 12 day-jobs and can’t get to a phone.
info@jaymichaelsarts.com
Write to us any hour. We’ll get back to you when YOU are available.
Jay Michaels Global Communications 